Marriott is a household name in the hotel industry. There are over 30 Marriott hotel brands across the globe that cater to different types of travelers.
Some of these brands include luxury brands like Ritz Carlton and St. Regis, and more affordable ones like Courtyard by Marriott and Fairfield Inn & Suites.
That’s a lot of brands to choose from, and it can be hard to decide which of them fits your style and budget. But don’t worry, we’ve got you covered!
We’ll take you through each Marriott hotel brand and explain what they offer. We’ve done the research for you, so you won’t have to. Let’s dive right in!
Marriott Hotel Brands Overview
Marriott International acquired Starwood Hotels and Resorts back in 2015. Since then, the brand has steadily grown into one of the “Big 4” hotels along with Hilton, World of Hyatt, and IHG.
It now offers world-class accommodations and unforgettable stays for travelers around the globe, ranging from intimate boutique retreats to stylish city skyrises and sun-warmed escapes.
Marriott also made changes to its Marriott Bonvoy loyalty program in March 2022.
It replaced its award chart with dynamic pricing making it more attractive for loyalty members who want more options and better value when redeeming their points.
Marriott’s brand portfolio includes luxury (top tier), premium (mid-tier), and select brands (low tier). Each brand group is divided into two subgroups: Classic and Distinctive.
Classic brands offer a consistent, traditional luxury experience, while distinctive brands offer a unique and personalized contemporary luxury experience.
This gives members the freedom to choose the perfect accommodation that suits their preferences and budget.
Marriott Luxury Brands
Marriott’s luxury brands offer guests unforgettable experiences, high-end amenities, exclusive locations, and top-notch service.
You’ll feel like royalty from the moment you step through their doors.
Its Luxury Classic collection includes JW Marriott, Ritz-Carlton, and St. Regis.
Meanwhile, its Luxury Distinctive collection includes Ritz-Carlton Reserve, BVLGARI, Edition, The Luxury Collection, and W Hotels.
The Ritz-Carlton is a classic luxury brand that’s been around for more than a century.
It’s known for offering exceptional service, high-end amenities, and beautiful accommodations in some of the world’s most desirable locations.
It has a global presence with over 100 properties in major cities and destinations worldwide, including New York City, Los Angeles, Paris, Tokyo, Bali, the Caribbean, and more.
They offer a range of classic, elegant hotels and modern, stylish resorts, each with its own unique charm and character. This gives guests a variety of options from beachfront oases to mountain retreats and city center locations.
For example, you can visit the Ritz-Carlton Marina del Rey which is a beautiful waterfront hotel that gives you stunning views of sailboats and palm trees.
Or visit the Ritz-Carlton Yalong Bay which is located on a secluded beach in the Hainan province of China. It’s perfect for family vacations and business meetings.
St. Regis is another premier luxury brand within the Marriott Bonvoy portfolio.
It was established by famed hotelier John Jacob Astor IV, and it’s known for its impeccable service, exquisite accommodations, and distinctive butler service.
Apart from its gorgeous destinations, St. Regis is also known for its signature rituals such as champagne sabering and afternoon tea.
It also offers access to world-class spas, dining experiences, Polo sports activities, and tailored experiences for every guest.
JW Marriott is a sophisticated luxury brand that combines modern aesthetics and timeless class.
It’s perfect for both business and leisure travelers since each hotel features upscale restaurants, spas, fitness centers, and other high-end facilities.
Plus, the brand regularly collaborates with renowned chefs and tastemakers to provide guests with unforgettable culinary experiences.
The first JW Marriott hotel was opened in Washington D.C. in 1984, and since then, the brand has expanded to over 100 locations worldwide.
The difference between Ritz-Carlton Reserve and Ritz-Carlton is exclusivity.
Ritz-Carlton Reserve hotels typically feature between 50 to 115 rooms which give guests an intimate and personalized experience.
In contrast, the traditional Ritz-Carlton resorts have a more industrialized luxury feel since most resorts have over 300 rooms.
The Luxury Collection
The Luxury Collection is a group of unique and authentic hotels and resorts for sophisticated travelers, adventurers, and culture seekers.
The brand is known for incorporating each property’s history, culture, and surroundings into its design and guest experience.
It has more than 120 properties in more than 35 countries around the world, ranging from historic landmarks to modern boutique hotels, and from exotic island retreats to urban escapes.
Some of its popular locations include Cosme (Paros, Greece), Santo Mauro (Madrid, Spain), The Tasman (Hobart, Australia), Josun Palace (Seoul Gangnam), and The Ocean Club (Costa Norte, Dominican Republic).
W Hotels is just like any Marriott brand that offers luxury and exceptional experiences, but it just focuses more on a younger and more sophisticated market.
It’s famous for its “Whatever/Whenever” service philosophy, which aims to fulfill any guest request, no matter how unusual or unexpected.
Each hotel is unique in its design and decor. It features contemporary furnishings, cutting-edge technology, and modern artwork that’s perfect for guests who want an energetic social atmosphere.
Additionally, W Hotels offers guests different kinds of amenities such as spas, fitness centers, rooftop bars, and signature restaurants.
The brand was first launched in 1998 and its first location was the W New York in Manhattan.
Since then, it has expanded to over 50 hotels and resorts in major locations around the world, including Costa Navarino (Greece), Ibiza (Spain), Algarve (Portugal), Sydney (Australia), and Bali (Indonesia).
Bvlgari Hotels & Resorts offer guests a high-end, luxurious hotel experience with a focus on Italian style and design.
The hotel chain was founded in 2001 by the Italian jewelry and luxury brand, Bvlgari.
In 2011, it formed a partnership with Marriott International to create Bvlgari Hotels & Resorts – Marriott International.
Currently, the brand has locations in major destinations across the globe such as Milan, London, Dubai, Bali, Beijing, Shanghai, Paris, Tokyo, and will soon expand to Rome (2023), Miami Beach (2025), Ranfushi (2025), and Los Angeles (2026).
Its most famous location is the Bvlgari Hotel Milan, which opened in 2004. The hotel is situated in a renovated 18th-century mansion in Milan’s upscale Brera district. It features over 50 rooms and suites, a private garden, a spa, and a rooftop terrace with panoramic views of the city.
EDITION is a luxury lifestyle hotel brand launched in 2010 by hotelier Ian Schrager in partnership with Marriott International.
Its hotels are known for their contemporary and stylish designs. It’s perfect for business and leisure travelers looking for a sophisticated hotel experience that is not commonly found at traditional luxury hotels.
Marriott’s premium brands offer upscale accommodations and amenities designed for the modern traveler.
Its Premium Classic collection includes Marriott, Sheraton, Delta Hotels, and Marriott Executive Apartments.
Meanwhile, its Premium Distinctive Collection includes Westin, Autograph Collection, Meridien, Renaissance, Design, Tribute, and Gaylord.
Marriott Hotels is the flagship brand of Marriott International.
It has more than 600 hotels and resorts located in different regions around the world, including Africa, Asia, Australia and Pacific, Central America and Caribbean, Europe, Middle East, North America, and South America.
Its hotels come in different sizes and styles, ranging from modern city skyscrapers to large beachfront resorts.
Sheraton is another premium brand under the Marriott Bonvoy umbrella.
It has more than 435 hotels and resorts in almost 75 countries and territories worldwide.
The brand is currently transforming itself to provide a unique community experience for future travelers and locals by upgrading public spaces, food and beverage offerings, and meeting spaces.
It also plans to incorporate modern design and technology to improve guest experiences.
Delta Hotels by Marriott is a premium brand that focuses on simplicity and efficiency.
It caters to both leisure and business travelers with properties located in city centers, suburban areas, and resort destinations all over the world.
Delta Hotels was founded in 1962 and it was originally a Canadian hotel brand with properties throughout Canada.
However, Marriott International acquired the Delta Hotels brand in 2015 and began expanding it globally.
Currently, the Delta Hotels brand continues to expand in the United States, Europe, and Asia.
Marriott Executive Apartments
It offers luxurious accommodations for travelers looking for a home away from home.
This means the units are furnished and come with fully equipped kitchens, housekeeping services, and dedicated staff, so residents will have everything they need during their stay.
Additionally, residents also have access to the services and facilities of the adjoining Marriott hotel, including fitness facilities, dining options, and meeting spaces.
Westin Hotels & Resorts
Westin Hotels & Resorts is your top choice if you’re looking for a hotel that cares about your well-being and comfort,
Westin Hotels was founded in 1930 and joined the Starwood Hotels & Resorts group in 1994. In 2016, Starwood Hotels became part of Marriott International, so Westin Hotels is now a Marriott brand.
You can find Westin Hotels in more than 200 places around the world, from big cities to beautiful destinations in Europe, Asia, North America, and the Middle East.
Westin Hotels are known for its Heavenly Bed – a super cozy and comfortable hotel bed, and the Heavenly Bath – a luxurious range of spa products that add to the overall relaxation experience during your stay.
Besides that, Westin Hotels also has some great programs for guests like the RunWESTIN program which gives you running routes and gear to explore the area.
Another wellness program is the WestinWORKOUT Fitness Studio which provides guests fitness equipment and classes.
The Autograph Collection is a collection of upscale hotels in major cities and upmarket resort areas.
The brand’s overall theme mainly focuses on design, art, culture, sustainability, and social responsibility.
The Autograph Collection was launched in 2010 and today, it has more than 270 hotels located in the most popular destinations in more than 45 countries and territories.
Le Meridien is a European-inspired brand with properties located in some of the world’s most sought-after destinations.
Air France created Le Meridien in 1972 to cater to its frequent flyers. However, the brand was later acquired by Starwood Hotels and Resorts, which was then acquired by Marriott in 2016
Today, Le Meridien hotels are found in over 100 destinations around the world.
Its hotels provide guests with an immersive experience in local culture by offering unique experiences such as art and cuisine.
Renaissance Hotels has a global portfolio with over 170 hotels and resorts spanning nearly 40 countries and territories.
It was founded in 1981 as Ramada Renaissance Hotels and was later acquired by Marriott in 1997.
The brand provides guests with a “local neighborhood experience” by blending its contemporary style and design with the culture and atmosphere of each location.
Renaissance Hotels is very supportive of local communities so it launched the Renaissance Navigator Program.
The program connects guests with local experts called “Navigators” who offer personalized recommendations for local experiences.
The Navigators are usually locals and know all the best spots, hidden gems, and cultural events that you normally won’t find in guidebooks or on the internet.
Design Hotels is another group of independent, stylish hotels in the Marriott Bonvoy portfolio.
The brand has more than 300 properties in 60 countries spanning Asia, Africa, Central America and the Caribbean, Europe, the Middle East, and North America.
Design Hotels are known for their innovative design and commitment to sustainability, with most of their properties practicing eco-friendly methods to help save the environment.
The brand also partners with local artists and designers to showcase their work and support the local creative community.
Tribute Portfolio is a hotel brand owned and operated by Marriott International.
It was launched in 2015 as a collection of independent hotels and resorts with unique styles, designs, and personalities. Currently, it has more than 80 hotels worldwide.
The brand is focused on creating authentic travel experiences that showcase the local community and culture. It’s very popular among travelers who prefer a personalized and intimate stay.
Gaylord Hotels is a luxury hotel brand that is part of the Marriott International portfolio.
Currently, there are five Gaylord Hotels located in the United States, with properties in Florida, Tennessee, Texas, and Colorado.
Each Gaylord Hotel isn’t just an accommodation, but it’s also designed to be a destination in itself.
Guests can expect expansive atriums, indoor and outdoor water parks, fine dining restaurants, full-service spas, and convention and event spaces.
The Gaylord Opryland Resort & Convention Center in Nashville, Tennessee, is one of the most famous Gaylord Hotels.
This Nashville property features over 2,800 guest rooms, nine acres of indoor gardens and waterfalls, and a variety of restaurants, bars, and entertainment venues. It is also home to the Grand Ole Opry, a renowned country music venue.
Marriott’s Select Brands are designed for budget-conscious travelers who want affordable accommodations. However, they offer fewer amenities and services compared to Marriott’s luxury and premium brands.
Its Select Classic brands include Courtyard, Four Points, Springhill Suites, Protea Hotels, Fairfield, Residence Inn, and Towneplace Suites.
Meanwhile, its Select Distinctive brands include AC hotels, Aloft, Moxy, and Element.
Courtyard by Marriott
Courtyard by Marriott is a select-service hotel brand under Marriott International.
It caters to business and leisure travelers who are seeking comfortable and affordable accommodations.
The brand was launched in 1983 and has since grown to become one of the largest and most trusted hotel chains in the world.
Today, the brand has more than 1,200 hotels in more than 50 countries worldwide.
Additionally, Courtyard by Marriott is the NFL’s official hotel partner so guests can expect NFL-themed amenities, special packages that include game tickets, merchandise, shuttle services to games, and other perks (may vary per hotel).
Four Points by Sheraton was launched in 1995 and has since grown to become one of the largest hotel chains in the world, with over 300 hotels in more than 40 countries.
The brand caters to both business and leisure travelers who are looking for an affordable and comfortable stay.
Its hotels offer modern guest rooms with amenities such as free Wi-Fi, flat-screen TVs, comfortable beds, on-site dining options, fitness centers, and meeting rooms for business travelers.
Four Points Hotels also offers the “Best Brews” program, where guests can choose from locally brewed beers at its hotel bar. The program’s goal is to connect travelers with the local culture and provide a unique and authentic experience.
SpringHill Suites is a popular choice for business travelers because of its convenient locations and spacious rooms.
The brand currently has over 500 locations in the United States, Canada, and Latin America, making it a widely recognized and trusted brand in the hotel industry.
Keep in mind that SpringHill Suites are all-suite properties so these rooms feature separate living areas, working areas, and sleeping areas.
Each suite also comes with a kitchenette, mini-fridge, microwave, and coffee maker so guests prepare their own meals or snacks.
Protea Hotels is a prominent hospitality brand in Africa. It serves as a gateway to exploring Africa’s diverse attractions and experiences.
The brand was founded in 1984 in South Africa and has since expanded to include properties in several other African countries, including Nigeria, Zambia, Namibia, and Tanzania.
Protea Hotels offers a range of accommodation options, from budget-friendly lodgings to luxury suites.
However, the brand has also developed a number of innovative concepts in recent years.
For example, the Fire & Ice! hotels are designed to appeal to younger, more adventurous travelers, with their edgy decor and vibrant social spaces.
Meanwhile, the Protea Hotel Balalaika Sandton, in Johannesburg, South Africa, is another unique property, featuring a charming garden setting, elegant colonial-style architecture, and a rich history dating back to the early 1940s.
Fairfield Hotels was founded in 1987 and has since grown to become one of the largest hotel chains in the world with more than 1,000 properties worldwide.
The hotels are usually located near major highways, airports, and popular attractions, making them a popular choice for travelers looking for a convenient and affordable stay.
They typically offer amenities such as flat-screen TVs, work desks, complimentary breakfast, free Wi-Fi, fitness centers, and swimming pools.
The Residence Inn brand has more than 800 properties around the world and it’s known for its spacious suites designed specifically for extended stays.
These accommodations come with full kitchens and separate living areas. Guests can also request grocery shopping and delivery services.
The brand also focuses on maintaining the well-being of its guests, offering fitness facilities and pet-friendly policies.
Towneplace Suites is another extended-stay brand owned and operated by Marriott International.
The brand was founded in 1997 and has since grown to include over 400 locations in the United States, Canada, Mexico, and other countries around the world.
Towneplace Suites offer a home-away-from-home experience. They’re designed to provide a comfortable and affordable long-term stay for guests who are on extended business trips or traveling with their families.
They typically offer larger rooms and suites with separate living areas, full kitchens, and home-like amenities such as free Wi-Fi, flat-screen TVs, and work desks.
AC Hotels is a European-inspired brand that focuses on simplicity, elegance, and style for urban-minded travelers.
Guests can enjoy AC Lounge, a hub for work, relaxation, and socializing, and AC Kitchen, which serves European-influenced breakfast selections.
Other amenities include complimentary Wi-Fi, modern workspaces, and premium fitness centers.
There are more than 150 AC hotels primarily located in urban areas across 20 countries in Europe, the Americas, and Africa.
Aloft Hotels are for music lovers looking for a hotel experience with a vibrant lifestyle.
This music-inspired brand is designed for the ‘always on’ next Gen traveler. It has more than 175 lifestyle hotels in over 25 countries and territories around the world,
Aloft Hotels is very innovative in music programming. It helps feature emerging artists and music activations through the Live At Aloft Hotels global program.
The hotel also offers signature amenities like the W XYZ bar, Re:mix lounge, grab-and-go breakfast concept Re:fuel by Aloft, and a pet-friendly program called Animals R Fun (Arf) that allows guests to bring their furry friends along.
Moxy Hotels offers a playful, vibrant, and affordable experience for millennial and Gen Z travelers.
It has more than 70 properties in over 20 countries around the world, with locations in popular destinations such as New York City, London, Tokyo, and Paris.
The brand is known for its fun and lively atmosphere, featuring modern rooms that are smartly designed to maximize space and provide all the necessary amenities for a comfortable stay.
Moxy hotels offer a variety of social spaces, including the Moxy Bar, where guests can enjoy signature cocktails and local craft beers.
It also has the Moxy Living Room, which is a multifunctional space for working, relaxing, and socializing.
The hotels also feature 24/7 self-service grab-and-go food options at the Moxy Pickups, as well as fitness centers and meeting spaces.
Element Hotels by Westin is another long-stay brand within the Marriott Bonvoy family. It provides eco-friendly and wellness-focused accommodations for guests.
It was launched in 2008 as a response to the growing demand for sustainable and eco-friendly travel options.
They’re typically located in urban and suburban areas, with properties in the United States, Canada, and Europe. They are often built with eco-friendly materials and feature energy-efficient lighting and heating systems.
Element Hotels also offer fully equipped kitchens, flexible living spaces, free breakfast, EV charging stations, bike rentals, pet-friendly accommodations, and on-site fitness centers to promote a balanced lifestyle during extended stays.
Marriott offers over 30 hotel brands to suit every taste and budget, from luxurious Ritz-Carlton and St. Regis to affordable Fairfield by Marriott and SpringHill Suites.
Each brand caters to a specific purpose and target market, making it essential to understand the differences between them to make an informed decision.
With Marriott’s vast selection, you’re sure to find a property that aligns with your travel goals and preferences.